portfolio & resume

web & email

Torrid.com Email Blast

Spend & Save

Torrid.com Email Blast

Opt-in email for Torrid.com advertising a sale. The email blast generated 36% increase in sales on featured items.
Torrid.com Size Chart

Size Chart & Measurement Guide

Torrid.com FAQs

Revamped size chart and measurement guide for usability. Developed the concept and worked with the graphic designer to create a fuctional, yet sexy, plus-sized silhouette.
Torrid.com Spanx' Founder Interview

Meet Sara

Interview with Spanx Founder, Sara Blakely

Interview with Spanx inventor and CEO, Sara Blakely, for Torrid.com.
Netflix Customer Profile

From Noir to Now, Catalog of Hard-to-Find DVD Titles Makes Netflix a Must for Classic Film Buffs

Netflix.com Customer Satisfaction Profile

Interview with a selected Netflix customer for Netflix.com.
Model Contest

Are You the New Face of Torrid?

Torrid.com Model Search & Flyaway

Conceptualized and pitched a model search contest for a Torrid.com cover girl. The model contest is now Torrid's most popular annual contest.
Swim Fashion Feature

Beauty & the Beach: Hot Swim Suits for Summer Fun

Torrid.com Swimwear Fashion Feature

Fashion feature highlighting the season's hottest swimwear styles for plus-sized women.
Hot Topic Community Buzz

Buzz

Hottopic.com Community Music News

Music and movie news on Hottopic.com's Community section.
Body Image Poll

Body Image Poll

Torrid.com Community

Conceptualized and wrote poll questions for Torrid.com's community site, which generated over 500% more responses than all other polls on Torrid.com.

print

Seventeen Magazine Check It Out

Check It Out!

Seventeen Magazine

Torrid advertisement in Seventeen Magazine’s “Seventeen Suggests” section.
Cosmo Girl Ad

Take 15% Off Your Entire Purchase

Cosmo Girl Magazine's Back-to-School Shop Guide

Torrid 15% off coupon in Cosmo Girl’s Back-to-School Shop pull-out section.
SF Medicine Magazine

Operation Access Receives Award

San Francisco Medicine, Vol. 72, No. 1

Front-of-book short highlighting the recipient of the Haight Ashbury Free Medical Clinic Supporter of the Year Award.
Seventeen Magazine Coupon

Take 15% Off Coupon

Seventeen Magazine Fall Shopping Issue

Coupon for Torrid stores in Seventeen Magazine's shopping issue.

technical & non-profit

Buyer's Guide

The Buyer's Guide to Torrid.com

Torrid Merchandising Group

Conceptualized and wrote a guide for the merchandising team detailing the production timeline and processes of the internet store.
Japanese Customer Service Script

Japanese Customer Service Script

Hot Topic Customer Service Department

Created for Hot Topic.com's customer service department for Japanese-speaking customers.
Patient Intro Letter

Patient Introduction Letter

Operation Access

Introductory letter to newly accepted patients for an outpatient, free surgery program.
BSA Grant Letter

Introductory Letter to the Henry L. Guenther Foundation

Boy Scouts of America, Old Baldy Council

Introductory letter to the Guenther Foundation for a grant request.