portfolio & resume
web & email
Spend & Save
Torrid.com Email Blast Opt-in email for Torrid.com advertising a sale. The email blast generated 36% increase in sales on featured items.
Size Chart & Measurement Guide
Torrid.com FAQs Revamped size chart and measurement guide for usability. Developed the concept and worked with the graphic designer to create a fuctional, yet sexy, plus-sized silhouette.
Interview with Spanx Founder, Sara Blakely Interview with Spanx inventor and CEO, Sara Blakely, for Torrid.com.
From Noir to Now, Catalog of Hard-to-Find DVD Titles Makes Netflix a Must for Classic Film Buffs
Netflix.com Customer Satisfaction Profile
Interview with a selected Netflix customer for Netflix.com.
Are You the New Face of Torrid?
Torrid.com Model Search & Flyaway Conceptualized and pitched a model search contest for a Torrid.com cover girl. The model contest is now Torrid's most popular annual contest.
Beauty & the Beach: Hot Swim Suits for Summer Fun
Torrid.com Swimwear Fashion Feature Fashion feature highlighting the season's hottest swimwear styles for plus-sized women.
Hottopic.com Community Music News Music and movie news on Hottopic.com's Community section.
Body Image Poll
Torrid.com Community Conceptualized and wrote poll questions for Torrid.com's community site, which generated over 500% more responses than all other polls on Torrid.com.
Check It Out!
Seventeen Magazine Torrid advertisement in Seventeen Magazine’s “Seventeen Suggests” section.
Take 15% Off Your Entire Purchase
Cosmo Girl Magazine's
Back-to-School Shop Guide
Torrid 15% off coupon in Cosmo Girl’s Back-to-School Shop pull-out section.
Operation Access Receives Award
San Francisco Medicine, Vol. 72, No. 1
Front-of-book short highlighting the recipient of the Haight Ashbury Free Medical Clinic Supporter of the Year Award.
Take 15% Off Coupon
Seventeen Magazine Fall Shopping Issue Coupon for Torrid stores in Seventeen Magazine's shopping issue.
technical & non-profit
The Buyer's Guide to Torrid.com
Torrid Merchandising GroupConceptualized and wrote a guide for the merchandising team detailing the production timeline and processes of the internet store.
Japanese Customer Service Script
Hot Topic Customer Service Department Created for Hot Topic.com's customer service department for Japanese-speaking customers.
Patient Introduction Letter
Operation Access Introductory letter to newly accepted patients for an outpatient, free surgery program.
Introductory Letter to the Henry L. Guenther Foundation
Boy Scouts of America, Old Baldy Council
Introductory letter to the Guenther Foundation for a grant request.